Amsterdam-based cryptocurrency service provider Amdax has announced plans to establish a bitcoin treasury company called AMBTS (Amsterdam Bitcoin Treasury Strategy) and seek a listing on the Euronext Amsterdam stock exchange. The initiative targets the growing institutional demand for bitcoin as a treasury asset, with more than 10% of the bitcoin supply now held by corporations, governments, and institutions. According to a statement from Amdax CEO Lucas Wensing, the company will conduct an initial private financing round to acquire bitcoin reserves and prepare for the public listing. AMBTS aims to accumulate at least 1% of the total bitcoin supply over the coming years, positioning itself as a leading euro-denominated bitcoin treasury vehicle.
Wensing highlighted that 2025 has seen bitcoin reach new all-time highs following regulatory victories and enhanced institutional adoption. He noted that major corporations and treasuries are increasingly viewing bitcoin as a strategic reserve asset, similar to gold, to hedge against macroeconomic uncertainty and currency debasement. The AMBTS structure will allow investors to gain direct exposure to corporate bitcoin holdings via a regulated exchange-traded company, with all assets held in cold storage under independent custody arrangements.
Industry analysts say the Amdax proposal reflects a broader shift in how traditional finance incorporates digital assets. By combining corporate reserve management with public markets, AMBTS could pave the way for similar offerings in other jurisdictions. Amdax plans to release detailed financial forecasts and compliance frameworks ahead of the listing application. The company has retained legal and audit advisors to ensure adherence to European securities regulations. AMBTS will publish quarterly reports on its bitcoin holdings, market valuation, and treasury revenues derived from staking, lending, and other yield-generating strategies. The listing prospectus is expected to be submitted in Q4 2025, pending regulatory approval.
The launch of AMBTS on Euronext Amsterdam would mark one of the first bitcoin treasury vehicles to list on a major European stock exchange. If approved, it would offer investors a regulated, transparent, and liquid way to participate in corporate bitcoin treasury management. Market observers will watch closely for approval timelines and initial share pricing. In parallel, Amdax is exploring partnerships to expand AMBTS distribution across institutional and wealth management channels in the European Union.
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