Coinbase has initiated stock trading services and prediction markets as part of its strategic evolution into an “everything app.” The platform’s stock trading feature is available 24/7 in the United States, enabling users to trade stocks and ETFs outside traditional market hours. The introduction of prediction markets, developed in partnership with Kalshi, expands Coinbase’s offerings beyond digital assets into broader financial instruments.
During the company’s year-end conference, Max Branzburg, head of consumer and business products, officially announced that stock trading is now live on the Coinbase platform. Branzburg emphasized that the new service allows global users to seamlessly access equity and ETF markets powered by Coinbase’s infrastructure.
The prediction markets feature will enable users to place wagers on future events, leveraging Kalshi’s regulated market framework. Initial rollout is focused on the US, with plans for gradual expansion based on regulatory approvals. This move aligns with Coinbase’s broader ambition to integrate traditional financial markets with its blockchain-native ecosystem.
In addition to stocks and prediction markets, Coinbase confirmed its roadmap includes launching 24/7 perpetual futures trading on both equities and cryptocurrencies. The upcoming perpetuals product will support leverage up to 50x, allowing sophisticated traders to speculate on price movements at any time.
Last July, Coinbase rebranded its wallet application as an “everything app,” introducing social networking, decentralized finance modules and chat functions. The recent announcements mark the next phase of this transformation, binding diverse financial instruments into a single user interface.
The expanded product suite is expected to drive increased engagement and diversify revenue streams beyond trading fees on crypto assets. By integrating equities and derivatives, Coinbase aims to position itself as a comprehensive marketplace for digital and traditional financial products.
Market observers anticipate that these additions could accelerate adoption among retail and institutional clients seeking consolidated access to multiple asset classes. The long-term success of the “everything app” strategy will depend on regulatory clearances and user uptake across regions.
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