Coinbase has announced development of a cobranded American Express credit card designed to deliver Bitcoin rewards for cardholders. The program offers up to 4 percent back in Bitcoin on dining and entertainment, 2 percent on groceries and streaming services, and 1 percent on all other purchases, subject to monthly caps.
Registrations are scheduled to open in late Q4 2025, pending final approval from the U.S. Office of the Comptroller of the Currency and relevant state regulators. Early access tiers will grant select users a signup bonus worth $50 in Bitcoin after first spend, along with waived annual fees for the initial year of membership.
Technical integration leverages Coinbase’s custodial wallet infrastructure, enabling seamless on-chain receipt of Bitcoin rewards. Cashback allocations will be delivered weekly, with on-platform conversion options to U.S. dollars or alternative cryptocurrencies supported under Coinbase’s trading engine.
Coinbase anticipates collaboration with Amex to co-design user experience features such as customizable reward categories and real-time transaction notifications. The card supports contactless payments, digital wallet compatibility, and enhanced fraud protection protocols consistent with network standards.
Market analysts view the initiative as critical for mainstream adoption of digital assets, projecting that reward incentives could attract stablecoin users and seasoned traders alike. The program is expected to complement existing Coinbase product suite, adding fiat credit services alongside crypto trading and custody solutions.
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