Corporate Clients Hold 10–15% of Assets on Mercado Bitcoin
Brazil’s largest cryptocurrency exchange, Mercado Bitcoin, has seen corporate clients build substantial reserves of digital assets. Daniel Cunha, head of corporate development, revealed that small and medium enterprises now account for between 10% and 15% of all assets under custody. Unlike retail traders, these corporations hold their bitcoin and stablecoins largely for treasury diversification rather than speculative trading.
Conservative Treasury Strategy
Most of these corporate entities maintain over 90% of their crypto assets without movement, using the exchange as a secure repository. Stablecoins like USDT and USDC feature prominently alongside bitcoin. Executives cited global inflationary pressures and currency devaluation concerns as drivers for this shift, noting that digital assets offer an alternative store of value when traditional markets prove volatile.
Impact on Market Dynamics
The influx of institutional cash has begun to smooth price turbulence. With corporate holdings rarely turning over, daily trading volumes reflect a steadier flow, reducing wild intraday swings. This stability may encourage larger Brazilian firms to explore digital assets for cash management, potentially prompting future listings and broader industry infrastructure enhancements.
Future Adoption Prospects
Cunha highlighted that, while Faria Lima’s major investment houses remain on the sidelines, SME adoption is surging. With Brazil ranking high in global crypto adoption indices, these findings underscore a maturing market. As corporate treasurers grow comfortable with self-custody and regulated exchange services, expect deeper integration of blockchain technology within Latin America’s financial landscape.
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