Airdrop Issue and Resolution
In a post on August 18, 2025, Binance confirmed it had rectified a technical glitch affecting the PLUME HODLer airdrop snapshot taken between July 24 and July 28, 2025. The issue prevented some users holding BNB in Simple Earn and on‐chain yield products from receiving their share of the 150 million PLUME tokens allocated under the program.
Price Reaction and Market Dynamics
Following news of the fix, PLUME token price climbed 2.6% from $0.0980 to $0.1006 on August 19. Prior to the resolution announcement, PLUME had dipped amid user uncertainty. Market analysts noted that the rebound brought PLUME back into a consolidation range between $0.095 and $0.105, with on‐chain metrics indicating normalized RSI levels after an overbought spike during early airdrop hype.
Binance’s Listing Timeline
Binance reaffirmed that the PLUME token listing would proceed as originally scheduled on August 18, 2025, under its Seed Label rules designed to ensure orderly trading. The exchange emphasized transparent communication and technical diligence to maintain user trust during high‐impact token launches.
Implications for Token Launch Best Practices
Industry observers view the PLUME incident as a case study in large‐scale airdrop execution. Key takeaways include robust snapshot validation, clear eligibility criteria and proactive stakeholder updates. The episode underscores the importance of end‐to‐end test coverage and contingency planning when distributing tokens to extensive user bases.
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